Media/Mobile

Some NBA fans don’t bother actually watching playoff games. So ESPN showed them exactly what they were missing- live.

Gold Cannes Lion

Silver Cannes Lion

Bronze Cannes Lion

Grand Clio

Gold Clio

Social

We busted the world’s biggest celeb, Santa, ditching his usual Coke for Pepsi Zero Sugar.

Then to make the mascot hijack complete, we went to Santa’s ancestral home (SantaCon) and got hundreds more Santas to switch.

Social

Soda marketing usually shows people loving their products in an over-the-top unrealistic way. So we went the other direction.

Integrated

Kids dream of becoming rich athletes or celebrities, but almost none of them will. Meanwhile, there are tons of amazing jobs just waiting for them in tech. So Verizon launched #weneedmore, partnering with some people kids might actually listen to.

Gold Clio (2)

Wood D&AD Pencil

Webby

Social

Mug Root Beer is always asking “got that dawg in you?” So we decided to help people actually find out.

Our TikTok Shop livestream sold all 400 fully functional kits in just 2 hours.

Social

In 2008, then Senator Obama needed to win contested swing state Florida to win the election. So the Jewish Council for Education and Research (JCER) created the Great Schlep to help him out.

Titanium Cannes Lion

Gold Cannes Lions (5)

Black D&AD Pencil

Gold One Show Pencils (5)

TVC/Video

Verizon 5G Internet doesn’t require messy cables. So for the Super Bowl, we brought back the one person that would piss off- the Cable Guy.

For fans of Jim Carrey’s 90s cult classic, we included easter eggs (hint: Medieval Times) and our take on the iconic karaoke scene.

Integrated

PBS Channel THIRTEEN in NYC reminded people how important quality shows are, by reminding them how bad the bad shows are.

Integrated

You can’t really work with Cheetos dust all over your hands. That seemed worth letting people know about.

In addition to TVC, we launched the Billion Minute Break, rewarding participants for goofing off online during work hours.

Integrated

To show the true value of clean drinking water, UNICEF auctioned bottles straight from celebrity’s taps. Sure, people wanted the water because it was “famous”, but to millions around the world, it’s real valuable was just being drinkable tap water.

Integrated

Combos are a no-frills, filling snack. That’s all we needed to say. So we did, by poking fun at traditional gender rolls.

Gold Cannes Lions (3)

Gold One Show Pencils (10)

Grand Clio

Social

Starry soda is great for thirst, but useless for a broken heart- unfortunately. So to celebrate Cranmas (our holiday launch of Starry Cranberry) we brought this rather pointless fact to life, though song.

Social

On one of the noisiest days of the year, Every Mother Counts raised awareness for maternal mortality by asking moms to go silent.

Social

LEGO supports everyone who expresses imagination through building. So they stood with Minecraft players against online bullying and destruction.

Integrated

ESPN needed to build excitement and intrigue for the NBA playoffs, despite the juggernaut Warriors seeming inevitable. So we did, with just one little word.

D&AD Pencil

Silver Clio

Integrated

The world's busiest and most successful people think reading the Wall Street Journal is worth their time. That simple fact led to a new global campaign.

Media

The most ambitious people tend to work the longest hours. They also should be reading the Journal. So to reach these potential new subscribers, we ran a campaign only they would see.

Video

The Great Resignation got execs focused on employee retention, so Samsung showed them a better way to keep their people happy.

TVC

The Mayan's predicted the world would end in December 2012. And that year’s Super Bowl seemed a good time to address it, on behalf of reliable Chevy trucks.

For cinephiles, note the Magnolia reference at the end (hint: frogs).