Media/Mobile
Some NBA fans didn’t bother watching the Playoffs. So ESPN showed them exactly what they were missing- live.
Gold Cannes Lion
Silver Cannes Lion
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Grand Clio
Gold Clio
Social
Mug Root Beer is always asking “got that dawg in you?” So we decided to help people actually find out.
Our TikTok Shop livestream sold all 400 working kits in just 2 hours.
Social
We busted the world’s biggest celeb, Santa, ditching his traditional Coke for Pepsi Zero Sugar. Then when Coke introduced AI Santa (memba that?) Pepsi went to SantaCon and got real human Santas to switch.
TVC/Video
Verizon 5G Internet doesn’t require messy cables. So for the Super Bowl, we brought back the one person that would piss off- the Cable Guy.
For fans of Jim Carrey’s 90s cult classic, we included easter eggs (hint: Medieval Times) and our take on the iconic karaoke scene.
Integrated
Combos are a hearty snack- that’s all we needed to tell people. So to get that message across, we poked fun at traditional ideas about gender rolls.
Gold Cannes Lions (3)
Gold One Show Pencils (10)
Grand Clio
Integrated
PBS Channel THIRTEEN reminded people how valuable quality shows are, by reminding them how bad the bad shows there are.
Integrated
You can’t really work with Cheetos dust all over your hands. That seemed worth letting people know about.
In addition to TVC, we launched the Billion Minute Break, rewarding participants for goofing off online during work hours.
Integrated
UNICEF auctioned off bottles of famous people’s tap water. Because of its proximity to fame, the water was deemed valuable. But its true value was actually just being drinkable.
Video
Parents love the LEGO brand. But when they see LEGO bricks, they’re reminded how they end up all over the floor. So LEGO’s holiday campaign didn’t show a single LEGO. Didn’t need to- just the sound of LEGO was enough.
Integrated
The world's busiest and most successful people think reading the Wall Street Journal is worth their time. That simple fact led to a new line and global campaign.
Integrated
Kids don’t need to be an athlete or celeb to be successful. So Verizon launched #weneedmore, partnering with people kids would actually listen to.
Gold Clio (2)
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Webby
Media
The most ambitious people work the longest hours. They get to work early and work late into the night.
So to reach these potential new subscribers, WSJ made a campaign only they would see.
Social
On one of the noisiest days of the year, Every Mother Counts raised awareness for maternal mortality by asking moms to go silent.
Social
In 2008, then Senator Obama needed to win contested swing state Florida to win the election. So the Jewish Council for Education and Research (JCER) created the Great Schlep to help him out.
Titanium Cannes Lion
Gold Cannes Lions (5)
Black D&AD Pencil
Gold One Show Pencils (5)
TVC
The Mayan's predicted the world would end in December 2012. So that year's Super Bowl seemed like a good opportunity to address it, on behalf of reliable Chevy trucks.
Fun fact for film fans: note the Magnolia reference at the end (hint: frogs).
Video
We captured the passion of hardcore Guitar Hero fans with a video so obsessive, they thought it was real.
The second video shows how well we matched the actual gameplay.
Silver One Show Pencil
TVC
VW needed to introduce a luxury SUV, while staying true to their down-to-earth roots. So we created a downtrodden spokesperson who embodied this tricky balance.